Growing increasingly over the rise of the COVID-19 pandemic, their popularity has become significantly high among 18 to 29-year-olds, as nearly 95% of them report that they use YouTube's service regularly. While some other streaming services offer this, such as Tubi and Pluto, nothing has name recognition like YouTube. Reinventing themselves after a previous long-term fracture with film production companies, YouTube has shifted the narrative from being viewed as a competitor profiting off of unauthorized clips, to partnering with fellow media conglomerates, offering a wide range of projects under a heavily negotiable third party alliance.īack in 2010, YouTube first introduced its online service to only rent films, but since then, the corporation has diversified their range of services, unveiling their "free with ads" option to become a major player in the streaming and distribution market long-term. With hundreds of free films available for the consumption of viewing purposes, the multi-billion dollar business' ability to offer free content derives from existing partnerships with acclaimed Hollywood studios. There are a number of channels on YouTubethat have licensed a combination of established and recently released copyrighted films, legally providing subscribers with the ability to watch a magnitude of horror content predominantly live on the platform.
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